Marketing, measured for real.

Why does marketing measurement come first?

Platform numbers routinely overstate impact. Large-scale field experiments at eBay found “returns from paid search are a fraction of conventional non-experimental estimates”, per Blake, Nosko and Tadelis (NBER). Meanwhile organic clicks are shrinking: Pew Research found users clicked a traditional result on 8% of Google visits with an AI summary, against 15% without one.

“…brand-keyword ads have no measurable short-term benefits.”

Blake, Nosko & Tadelis, NBER Working Paper 20171 (eBay field experiments)

Most marketing doesn’t fail because the ads are bad. It fails because the measurement is broken, so money keeps flowing to whatever claims the most credit. Every engagement starts by fixing that: tracking that matches real orders, a CRM that links leads to revenue, and tests that show what’s actually incremental. Read the ROAS that lies for the reasoning.

Then the work splits by what you need: paid acquisition, search visibility, a brand people remember, a website that loads fast and converts, and the social and design work that ties it together.

How does an engagement work?

• Written diagnosis before spend. An audit of tracking, spend and funnel, with a prioritised fix list.
• Decisions logged. What changed, why, and what it did.
• No guarantees of rankings or ROAS. I commit to method and reporting, not to numbers no one controls.
• Media budgets paid directly by you to the platforms, never marked up.

Previous-employer results, labelled as such: in-house at a Dubai curtains, blinds and interiors company, the paid account reached a 5.2× ROAS with acquisition cost down 30%.