Frameworks, not promises.

No client logos, no invented numbers. Here is exactly how each type of engagement runs: the steps, the timing and what you get at the end.

01 · Dubai Real Estate

Off-plan purchase: the five-test review

For buyers weighing one or more Dubai launches. Each project is tested before any deposit is paid.

Timing: 7–15 working days

  1. Discovery

    Capital, horizon, risk tolerance, and investment versus relocation. Free, 30 minutes.

  2. Shortlist

    Pricing benchmarks, supply in target communities and DLD comparables narrow the field to three to six projects.

  3. Five tests

    Developer delivery record, supply at handover, real service charges, exit liquidity and yield at today’s rents.

  4. Verification

    RERA project number, escrow account and Oqood checked; SPA clauses reviewed with a lawyer where needed.

You getA written recommendation per project: proceed, negotiate or walk away, with the reasons.

See the service
02 · Marketing

Paid media: the 30-day attribution audit

For businesses spending on Google, Meta or TikTok that aren’t sure what the spend actually earns.

Timing: 30 days, then 60–90 to scale

  1. Tracking check

    GA4, Tag Manager, conversion events and server-side signals validated against real orders.

  2. Reconciliation

    Platform-reported conversions compared with back-end orders or CRM revenue.

  3. Branded search

    Brand-name spend isolated and, where sensible, paused for two weeks.

  4. Baseline

    A documented incremental baseline and a ranked list of cuts and tests.

You getAn audit report, a fix list and a 60–90 day plan for restructuring and scaling what’s proven.

See the service
03 · Dubai Real Estate

Relocation: Golden Visa through property

For families and professionals moving to Dubai with a property purchase at the centre.

Timing: Depends on property and documents

  1. Timeline

    Family, schools, capital and dates mapped so nothing waits on something else.

  2. Property

    Chosen for daily life as well as value, with eligibility checked against current criteria.

  3. Documents

    Checklist and sequence for title, source of funds and family documents; licensed PROs file.

  4. Settling in

    School shortlists, banking introductions, healthcare and household setup.

You getA relocation plan with dates, owners and the licensed partners for each step.

See the service
04 · Dubai Real Estate

Portfolio: the 60-day audit

For owners of three or more Dubai units who want to know where yield is leaking.

Timing: 60 days, then quarterly

  1. Rent roll

    Every unit benchmarked against the DLD rental index and live comparables.

  2. Service charges

    Invoices checked against approved budgets and the DLD service-charge index.

  3. Maintenance

    Two years of spend reviewed for repeat faults and emergency versus planned work.

  4. Hold or sell

    Each unit’s role reviewed against your goals and the market.

You getAn audit with quantified findings, a planned maintenance schedule and a quarterly reporting format.

See the service
05 · Marketing

Brand and website: research to launch

For businesses that need a brand and a fast, search-ready website built on the same thinking.

Timing: 8–14 weeks

  1. Research

    Stakeholder and customer interviews, competitor audit and a positioning statement.

  2. Identity

    Logo, colour, English and Arabic type, imagery and voice, with review rounds.

  3. Build

    Design, components and pages on a modern stack with SEO and schema built in.

  4. Launch

    Testing on real devices, deployment, analytics, training and 30 days of support.

06 · AI & Automation

AI deployment: shadow pilot to production

For teams that want an AI agent or assistant in production without risking client data.

Timing: 2–10 weeks by scope

  1. Design

    The decision the system makes, the data it needs, the cost of errors and where people review.

  2. Architecture

    Local or public models per step, masking, zero-retention terms and audit logging.

  3. Shadow pilot

    The system runs alongside your team on real cases, and decisions are compared.

  4. Production

    Go-live with checkpoints, monitoring and a monthly review.

You getA working system, its documentation and data-flow records for your compliance file.

See the service
Discovery call

Pick a framework, or bring your own question.

Every engagement starts with a free 30-minute call. You’ll know within it whether I can help.

Send an enquiry WhatsApp ↗
WhatsApp